PPC Companies - PPC Managers and Best PPC Companies

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STICKYEYES - My Homepage
Firefox SEO Add-Ons (1) , (2) & (3) (Density, links, code cleaner, W3C Compliance, etc.)
Buy Links -Buy Links
IBP - Several tools for checking rank positions, basic SEO page analysation and link building tools
SEO Elite – Excellent for Link Building, analysis, finding where competitors are advertising
WebCEO - Site optimization, promotion and analysis.
Best of the Web!
Bookmark Demon and BlobCommentDemon – Automates the process of Bookmarking and Posting to Blogs
Link Building 101 - Basic Link Building Instructions and Tips.
Link Baiting - Link Baiting Tutorial
Google Webmaster Central
Comprehensive Link Building 101
Link Baiting *Instruction

My SEO Toolbox

PPC Tools

Pay Per Click Tools
Agent Web Ranking – Any serious SEO has to use this tool. It checks Paid & Organic ranks across all servers and search engines,
as well as Paid Positions, and then it will export everything into excel for easy report filing.
Keyword Elite – I use this within my arsenal of keyword tools
Wordtracker -Data is based on the Metacrawler and Overture search engines.
KeywordDiscovery - Data is based on the number of search engines.
Keyword Optimizer - Enter a list of keywords and this tool will remove any duplicate entries and re-order the list alphabetically.
Google Analytics - Provides deep analysis on all traffic, including paid search.
Google Suggest - As you type, Google provides the top 10 most popular keywords that begin with the keyed-in letters, in order of popularity.
SpyFu - Find out what competitors are biding on and estimates for the cost of PPC advertising and others bells and whistles.
Hittail – Finds and easily groups the actual terms being used to find your site into an excel format. Great for finding niches and long keyword strings.
Google Trends - Graphs historical trends of various Google searches.
Google Keyword Tool External -Historical trends in keyword popularity.
BidCenter - A good tool for comparative analysis and easy to use
SEO Sleuth - Find what AOL users search for (AOL produces 2x the retail conversions as any other engine)
ROI Calculator - This calculator measures the ROI (return on investment) of a CPC (cost per click) campaign.
Adwords Wrapper – Concatenates multiple words into a usable format in Adwords
PPC Instruction
PPC Hijacking *Information
PPC 101 *Instruction
PPC Companies

Website SEO Tools

Site Tools
Virtual Webmaster
C-Class Checker
Code to Text Ratio
Future PageRank
Internet Officer
Live PR
Keyword Cloud
Keyword Difficulty Check
Page Size
Site Link Analyzer
Link Analysis
Spider Simulator
Keyword Misspelling Generator
Keyword Density Analysis Tool
Hub Finder
Page Text Rank Checker
XML Sitemaps
PageRank Toolbar For Mac
Xenu Link Sleuth
Mobile Readiness Report
Javascript Content Hiding

My SEO Toolbox

Google Tools
Agent Web Ranking
Google Webmaster Central *Tool
Google Labs*Tool
Check For Google Supplemental Results
SpyFu for Google Bidding
Google Future PR
Google Sandbox
Google Dance Watch
Google Page Rank Formula and Sandbox Explanation
Google Google Information and FAQ
Google Reinclusion Request
Banned by Google?
Google Advanced Search
Google Data Center Pages Indexed Check
Google Page Rank Check (All DC's)
Google Keyword Ranking Check
Google "Need-To-Know" Info
Beginner Adwords Tips
How Google Analytics Work
Check Google Keyword Prices
Hit Tail *Advanced Adwords
Hit Tail Documented
Fake Page Rank Detection Tool
Adwords Click Fraud Study *Information
Getting into DMOZ
Meta Tag Generator
RoboForm - A MUST-HAVE!
Keyword Density
Redirect Checker
Robots.txt Generator
Link Popularity
Domain Age Check
Code-to-Text
Spider Simulator
Who Supplies Who with Search Results
Abuse IP Checker Tool
IP Information Tool
IP, City and reverse IP Lookup *Tool
Ping Tool
Traceroute Tool
Data Recovery Software
Create MultiMedia Pdf EBooks
Streaming Video For Your Website
Add YouTube or Arcade Scripts
WordPress Auto Content Generator
Next Generation RSS (SEO) Software
Bookmark Demon and BlobCommentDemon
Traffic Travis

Google Information

Wednesday, May 03, 2006

Google Basics: Links to Google provided information.

General Google Links
Google Site Map
Google TOS
Google Privacy Policy
Google Help Central

Technology Google Links
Google Technology Overview
PageRank Explained
Search Features

ToolBar, SPAM, PR

Google Toolbar
Internet Explorer add-on that directly accesses Googles search functions, translation functions and shows the user a graphical approximation of a pages rank (PageRank: Googles determined value of you webpage as determined by Google.)

Google Webmaster Information

Webmasters Guide Index
http://www.google.com/webmasters/facts.html' rel='nofollow' target='new'>Google Facts & Fiction
FAQs

Add/Remove sites/content

Add Url
Add your root url here, Google will find your other pages by crawling (following) your links.

Remove Content
Does Google have certain pages that you DIDN'T want indexed? This tells you how to remove it.

SPAM Report :: Spam Report Generic link to Google's spam form.
Any unethical technique used by an seo to gain better search engine ranking should be reported via the Spam Report link as requested by Google. Be sure the spam is clear cut and not just a site that you would like to see removed.

You can also report from any SERP - at the bottom of the first page there is a link "Dissatisfied with your results? Help us improve" When you click that link (the 'help us improve part') you will be taken to a custom spam report that tells Google what search you did to find the spam. If you do use the generic form please be sure to state what your search was, the offending url(s) and any other information. Keep it simple and factual, short and to the point.

Common Forum Questions & Answers:

1) Q: What is the 'Google Dance'

A: The 'Google Dance' is what the monthly update is commonly called. It refers to the update process that is visible in the index. The update takes about a week to complete and during that time you will see the listings vary wildly from new data to old while positions will jump up and down (and sometimes completely out) in a SERP as well.

2) Q: When does Google update?

A: Google has a standard monthly update which generally occurs at the end of every month. The data for this update is gathered during the preceding weeks. Google has been known to delay updates (or process them sooner than expected) when the mood strikes. Chances are delays are due to new algorithms being implemented and tested.

3) Q: What is "Everflux, Freshbot, Freshcrawl"

A: Everflux is when the SERPs appear to change (sites move up and down) while the update is NOT in effect. This is brought about by the Freshbot (or Freshcrawl) and is Googles way of ensuring that their data is the 'freshest' on the web. When the phenomena first occurred it was identifiable by the word 'Fresh!' and a date appearing on the last line of your listing between the URL and the 'Cached' link. The addition of 'Fresh!' the word was misleading to the public at large as it appeared to be a comment on the quality of the data not the recency of the crawl (which was what it was) so the word was quickly removed but the date remains. When you see this date attached to your listing you know that it is the product of a 'Fresh crawl' or 'Everflux'. What does this do for you? This enables Google to present the most recent version of your site in their listings and can cause your listing to move up or down in the SERPs. This is not a permanent change of your information within their database and if your site is not re-crawled by the 'freshbot' any changes associated with this crawl will fall out in approximately 48hrs. If your site is new to Google and is crawled by the 'freshbot' Note: there is no official bot called 'freshbot' it is a term used in forums to describe the googlebot that affects these specific changes within SERPs so don't email them for information regarding the 'freshbot' as they will respond that it doesn't exist! (because it doesn't)

4) Q: When will Google spider my site and how can I tell?
Q: What is googlebot?

A: Googlebot (Google's spider) finds sites by following links from other sites. The more links to your site they find the the chance of Googlebot finding you. They also follow links from their addurl form, but prefer to find links to you instead. You can check to see if/when Googlebot has visited by reviewing your site's logs located on your server. When Googlebot visits you will see a reference to 'The little robot that google.com sends out to spider website content GoogleBot' or 'crawler12.googlebot.com' or something similar. They announce who they are. For more on locating and viewing your server logs you need to speak to your hosting company. Many common website statistics (site stats) programs will gather this information and present an easy to read report for you.

5) Q: What is PageRank?

A: PageRank is Google's method of ranking web pages. Google basically counts the number of incoming links to your web PAGE and (considers various other factors) to determine the importance of your web page and where it should rank. Keep in mind that this is only one factor in ranking.

6) Q: Will Google index my (asp, php, html, xml, etc) site?

A: Probably. Here is a list of what Google indexes as of 9/12/02 (from Google.com):
http://www.google.com/corporate/facts.html
http://www.google.com/webmasters/facts.html

HyperText Markup Language (html, pdf, asp, jsp, hdml, shtml, xml, cfml)
Adobe Portable Document Format (pdf)
Adobe PostScript (ps)
Lotus 1-2-3 (wk1, wk2, wk3, wk4, wk5, wki, wks, wku)
Lotus WordPro (lwp)
MacWrite (mw)
Microsoft Excel (xls)
Microsoft PowerPoint (ppt)
Microsoft Word (doc)
Microsoft Works (wks, wps, wdb)
Microsoft Write (wri)
Rich Text Format (rtf)
Text (ans, txt)
Images
Usenet messages

7) Q: I reported spam I found in Google, why is it still there?

A: Google does not remove spam just because it was reported. They review the report as soon as they can to determine if it really is spam (imagine, what would you do if it was that easy and your competitor got you removed). If it is particularly bad they may manually remove the offensive site or page but they do try and avoid this when ever possible. If it is not then the site or page will most likely become test material for new filter tweaks. Google always prefer to adjust their filters and algorithms to catch spam.

8) [Common listing description questions]
- Can I change my description?
- What is my description?
- That's not the description I wanted!

A: The description Google provides with your listing is comprised of what they call Snippets. Snippets are created by taking the searched term and pulling that, along with the surrounding text, from your text data on your page. This Snippet is variable and changes with the search term.

If your site/url has an ODP/DMOZ listing then Google will list the ODP description below the Snippet, indicated by the word 'Description:' preceding it. The only way to alter this is by getting your ODP description altered.

9) What are internal links, external links, backlinks?

A: Internal links are links to your own site from withing your own site. External links are links to your site from someone else's site. Backlinks describes the links that Google shows as counting towards your site. Via the Google ToolBar there is a button that states "Backward Links" which when clicked is supposed to show you sites linking to the page your browser is currently viewing. Note that this button does not show all links indexed or credited to your site. Common belief is that it only shows links with a PR4 or above and that it also only shows 1/2 of the links credited to your site/page.

10) What do links have to do with Google?

A: Links, internal and external, help Googlebot find the pages within your site so that it can index them. Links also count, to various degrees depending on the link, towards your PageRank.

11) What is proxy.google.com ?

A: Google offers wireless services for several devices and go so far as to convert your html site for viewers using wireless appliances (such as cell phones and pda's). Google Wireless, wireless user guide.

Pay Per Click and PPC Management

posted by GaryTheScubaGuy @ Wednesday, May 03, 2006 0 comments

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About Me

Name: GaryTheScubaGuy
Home: Leeds, West Yorkshire, United Kingdom
About Me: I am originally from the United States. Now living in the UK, I travel to conferences all over the world. So far this year I have spoken at the SES conference in London, and Gaming and Affiliate conferences around Europe. I'll be in Spain in October for a couple of Gaming and Dating conferences. I am the the Director of Search at Stickyeyes - one of the UK’s leading internet marketing agencies with a client portfolio that includes major corporations such as MTV, Jaguar, 02, Jet2, Littlewoods Bingo, Mecca Bingo, First Direct, Lloyds TSB and many others. I attended Ohio State University in the U.S. and hold a Masters Degree in Biometrics and Mathematical Statistics.
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